Athletic sponsorship investment offers incredible value….when it’s done right!
Want to know how your business (in any industry and of any size) can get incredible return on one of the most underutilised but incredibly powerful marketing tools?
Learn how to optimise your sponsorship deals, for a commercial return that boosts your business profile and revenue…..and saves you time and money!
Find out how your business can benefit from sponsoring athletes….and why they don’t need to be elite or famous!
Learn how to make your sponsorship valuable, meaningful, measurable and sustainable.
Learn how to identify the right athletes and ambassadors for your business.
How sponsorship works and the incredible benefits it offers your business.
A diverse range of businesses share their insights into sponsorship.
How to plan, strategise and create successful plans.
This book captures everything a business needs to know about investing in athletes. We were proud to be chosen as one of the case studies for this book, and hope that our experience and learnings will be of great value for other companies looking to begin or improve their sponsorship of athletes.
It's is a must read for any business that wants to establish meaningful, sustainable and mutually beneficial sponsorship partnerships with athletes. This is a keep it simple, authentic approach that reads like a conversation with someone that is not only truly passionate about what they do, but also sincerely interested in making positive changes to the athlete sponsorship niche.
I found this a fantastic insight into sponsorship for athletes of all levels. There were many insights and strategies that I had never considered in creating proposals, as a company we will begin utilizing some of these ideas to further derive commercial value from our current group of athletes.
My understanding of athlete sponsorship has been transformed as a result of reading this book!
Probably the most comprehensive and easy to understand guide to getting sponsored you’ll ever read! Sounds dramatic, but frankly I stand by my words. My day job sees me in one of the largest banks in Asia Pacific region, on the floor of marketing and sponsorship teams. If you’re looking to get sponsored...THIS IS THE READ FOR YOU!
Vickie's book helped me to get to know what sponsorship really is and how to plan and start looking for the right sponsors. Most importantly, the book inspires you to be positive, to have a just do it attitude, no matter which sport you play and what level you are in.
“I read this book, applied what I learned, and then engaged $36,000AUD of financial sponsorship with a single sponsor”
The book has simple teaching methods on how to approach your sponsors and keep them. It is a must have book for all athletes of all levels. The book will help athletes create successful sponsorship opportunities and build strong relationships.
Vickie has an incredible ability of turning good relationships into great relationships. She is a natural people person and has an unwavering commitment to a positive outcome. She set the foundation for a successful ambassador plan allowing us to find our 'perfect fit' and develop meaningful relationships to grow our community.
I have clarity on the wealth of value we have to offer, and how to make it really attractive for sponsors by tailoring it to their needs!
The results have been fantastic. In just over a 6 month period alone we’ve brought in close to $46,000USD and have a further $140,000USD in the pipeline. It’s been the best investment of my life.
Vickie consulted to our business and presented to our team, and we have achieved exceptional outcomes as a result. Vickie's expertise allowed our transition into engaging effective brand ambassadors a seamless and rewarding process.
Working with The Sponsorship Consultants was exciting and left me empowered to navigate the sensitive world of managing ambassadors, sponsorships and deliver mutually beneficial, long-term outcomes. There is so much a company can benefit from through Vickie and The Sponsorship Consultants.
The entire weekend was filled with world-class speakers. Special mention to Vickie Saunders for her amazing talk on networking and effective partnerships within the fitness industry.
Vickie shared solutions on how to manage not just athlete's but other ambassadors and influencers which we deal with in our business. She also warned us that as a sponsor it’s impossible to avoid the ‘feel good’ and that is so true for us.
My advice would be to grab the opportunity (to hear Vickie speak) with both hands and take some sound and incredibly valuable advice. I was fortunate enough to be the live case study during Vickie’s keynote in London, and her ideas really helped my business to create some valuable partnerships and really move forward.
The content was brilliant.....and I wanted more time in this brilliant workshop!
Vickie presented her thoughts and ideas to our Target Talent Group – a group of aspiring teenage athletes who are only just setting about their journey to professional sports participation. Her seminar contained sound advice that was easy to understand and simple to implement. We look forward to working with her again in the future.
Vickie is speaking at all of our events in 2015-17….our attendees love her! The best thing about Vickie’s presentations is she always shares practical ’actions’, and we get emails weeks and months later from audience members telling us they’ve put into practice the things that Vickie talked about.....and they’ve achieved great results!
Vickie was an absolute delight and was bursting at the seams with tons of energy and a positive attitude. She provided the cohort extremely valuable insights into the business of sponsoring athletes.
10/10! Does that even need explaining? Vickie was engaging, and provided new and useful information that has inspired me to think outside the box!*Workshop hosted by English Institute of Sport
The process is simple and straightforward, and reaps incredible results. The Sponsorship Consultants proven programme and passion for helping athletes, elite and non-elite alike, to achieve their full potential and engage great sponsorship has revolutionised my running world.
What The Sponsorship Consultants teach goes far and beyond sponsorship; things I have used in my professional and everyday life. But I would say the most important thing I have learnt is that sponsorship is a business relationship and with any successful business relationship the best way to get results is with a professional approach.
I’d already had some success with sponsors but it was hit and miss. The Sponsorship Consultants taught me how to pick the most appropriate companies to approach, how to do it, and how to relate my strengths and demonstrate my value to potential sponsors.I now have 8 significant sponsors covering all the needs of my sport, mobility, supplementation, nutrition, financial and even beauty.
The Sponsorship Consultants made being a full time athlete a real possibility and opened many doors.Their approach to working with me was certainly "teaching me to fish" not "give me the fish"….and I’ve now just become the owner of the running shop that gave me my first sponsorship! A pretty incredible outcome, and one I never could have dreamed of.
The Sponsorship Consultants are amazing!! They offer so many different ways to look at everything and guide athletes though the steps to research, obtain, maintain and retain sponsorship! I have had great responses from my sponsors and companies I have approached and it is all from what I learned from The Sponsorship Consultants.
Thank you for empowering me to expect more of myself and to place value on what I do. It is difficult to explain in words what you and this process has opened to me, made me acknowledge and now forcing me to stand up and take responsibility for where I want to go and what is possible.
Within these pages you’ll find what you need to know to create commercially effective athlete sponsorship.
The paperback is great for taking notes as you read…..but you may prefer the convenience of our ebook!
SPECIAL OFFER – If you purchase the paperback….we’ll send you a copy of the ebook too!
Learn how your entire business can benefit from athlete sponsorship, from staff engagement to financial targets.