10 Oct ASP 4: Create Your Naked Brand – Jeff Rosenblum
Jeff Rosenblum, Co-President of Questus and Documentary Film Director/Producer, shares his insights into why athlete sponsorship is so important, and how the recent developments of social media and marketing paradigms have shifted to make it more relevant than ever.
Hailing from New York, NY, Jeff is a thought leader Jeff is a pioneer, a disruptor, an innovator and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.
Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives. His first book, called Friction, will be released in April of 2017.
CONNECT WITH JEFF ROSENBLUM
The Naked Brand Film: http://thenakedbrand.com/
Company Website: http://questus.com/
Check out our website www.thesponsorshipconsultants.com From there you can access our blog section and find out about our activities.
Remember to take photos of yourselves doing whatever you’re doing while listening in to the Athlete Sponsorship Podcast! Upload to Instagram, Twitter & Facebook with the tag #athletesponsorship for your chance to win great prizes.
Thanks again for your support, we hope you enjoyed the show, and look out for another show next week.
Don’t forget to subscribe to the show on iTunes to get automatic updates!