ASP 1: The Business Benefits Of Sponsoring Athletes With Joanne Love

19 Sep ASP 1: The Business Benefits Of Sponsoring Athletes With Joanne Love

In episode 1 of the Athlete Sponsorship podcast, we speak with Joanne Love, a thought leader in performance mindset, and the owner of a Swim School in Melbourne, Australia.

Having coached 2 swimmers to gold medals at the Beijing Olympics, Joanne knows only too well the financial burden that many athletes face….and having read one of my books, she also knew the value sponsorship could offer her business.

So, she made the decision to sponsor local swimmer Josh Beaver, and set in motion, what I think, is a brilliant example of just how valuable athlete sponsorship can truly be.

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Thanks again for your support, we hope you enjoyed the show, and look out for another show next week.

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Vickie Saunders

Vickie is the world's leading expert on commercial relationships for individuals, businesses and sports organisations.