23 Nov ASP19 – Creating A Tribe – James Breese
In Episode 19, James Breese, thought leader, entrepreneur and founder of global fitness educators Strength Matters, shares his genius approach to creating a tribe to activate and grow a brand!
James is someone who is completely obsessed with authenticity, quality and lives by his values…..so creating a culture and community based around these principles meant everything to him when he created his company Strength Matters……and it’s a great example of what sponsored athletes should be looking to do with and for their sponsors.
For brands, this is a great insight into the different types of individuals you can engage as ambassadors, both formal and informal!
CONNECT WITH JAMES BREESE AND STRENGTH MATTERS