ASP19 – Creating A Tribe – James Breese

23 Nov ASP19 – Creating A Tribe – James Breese

In Episode 19, James Breese, thought leader, entrepreneur and founder of global fitness educators Strength Matters, shares his genius approach to creating a tribe to activate and grow a brand!

James is someone who is completely obsessed with authenticity, quality and lives by his values… creating a culture and community based around these principles meant everything to him when he created his company Strength Matters……and it’s a great example of what sponsored athletes should be looking to do with and for their sponsors.

For brands, this is a great insight into the different types of individuals you can engage as ambassadors, both formal and informal!



Remember to take photos of yourselves doing whatever you’re doing while listening in to the Athlete Sponsorship Podcast! Upload to Instagram, Twitter & Facebook with the tag #athletesponsorship for your chance to win great prizes.

Thanks again for your support, we hope you enjoyed the show, and look out for another show next week.

Don’t forget to subscribe to the show on iTunes to get automatic updates!

Vickie Saunders

Vickie is the world's leading expert on commercial relationships for individuals, businesses and sports organisations.