29 Nov ASP 8 – The New Marketing Gnosis – Ben Wells
They say you should never be the smartest person in the room, and if Ben Wells in the room well it’s very possible you won’t be (no offence!). This savvy Brit takes marketing, and sponsorship, to a whole new level….in his words it’s a ‘new marketing gnosis’!
He boldly and with absolute conviction (and evidence) states that official ad campaigns are dead, and that deeper communication and connection are what’s needed to market in 2016 and beyond.
This is one of those interviews where you may have to listen twice, because there are a couple of levels that the conversation is happening on….and I’d love to get your thoughts and feedback on what you took away!
CONNECT WITH BEN WELLS
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