ASP19 – Creating A Tribe – James Breese

23 Nov ASP19 – Creating A Tribe – James Breese

In Episode 19, James Breese, thought leader, entrepreneur and founder of global fitness educators Strength Matters, shares his genius approach to creating a tribe to activate and grow a brand!

James is someone who is completely obsessed with authenticity, quality and lives by his values…..so creating a culture and community based around these principles meant everything to him when he created his company Strength Matters……and it’s a great example of what sponsored athletes should be looking to do with and for their sponsors.

For brands, this is a great insight into the different types of individuals you can engage as ambassadors, both formal and informal!

 

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Thanks again for your support, we hope you enjoyed the show, and look out for another show next week.

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Vickie Saunders
vickie@thesponsorshipconsultants.com

Vickie is the world's leading expert on commercial relationships for individuals, businesses and sports organisations.