23 Nov ASP19 – Creating A Tribe – James Breese
In Episode 19, James Breese, thought leader, entrepreneur and founder of global fitness educators Strength Matters, shares his genius approach to creating a tribe to activate and grow a brand!
James is someone who is completely obsessed with authenticity, quality and lives by his values…..so creating a culture and community based around these principles meant everything to him when he created his company Strength Matters……and it’s a great example of what sponsored athletes should be looking to do with and for their sponsors.
For brands, this is a great insight into the different types of individuals you can engage as ambassadors, both formal and informal!
CONNECT WITH JAMES BREESE AND STRENGTH MATTERS
Thanks again for your support, we hope you enjoyed the show, and look out for another show next week.
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